A music video is like a short film to do with song lyrics, however, they don't always match the lyrics.
In 1926, there was the introduction of the "talkies" and many musical videos were then produced. Warner Bros. had produced Vitaphone shorts which would feature vocalists, bands and dancers. Sing-along songs which is basically karaoke, was introduced by Max Fleischer who was an animation artist. These sing-along videos were called "Screen Songs" and it used the involvement of audiences all singing along to the same song, whilst the lyrics were up for people to see.
Animated Disney films were then produced like Fantasia, this was in 1940. The video was based on the famous pieces of classical music. Moving on some years, we come to Madonna's 1985 music video for "Material Girl", this is a well-known song and music video which can be considered as a large influence on the Hollywood classical music style of videos. Michael Jackson's video for "Thriller" referred very much to the influence of the Hollywood musical dances, this brought about the style of the West Side Story which had scenes of fighting through dance.
Coming up to the late 50's, an invention of a visual jukebox had been introduced in France, followed by many short films which had been produced by French artists.
Pre-recorded music audio had come about in 1961, through a Canadian show called "Singalong Jubilee". This is when they would be on-location and film certain scenes for the short video, and would then have the artist lip sync over the top, this would then all be edited together to make it look like the artist is in these places and are singing throughout the video. In 1964, The Beatles had starred in their first featured film which was "A Hard Day's Night", this was shot in black and white and had been presented as being a mock. They had then gone on to film in colour in 1965 for their video for "Help!"
Queen's "Bohemian Rhapsody", they were a British rock band, and had their first album out by 1975, this was what people considered as a "real" clip of video. This was because the video had been directed and edited for the purpose of the song. More early videos are "Paperback Writer" by The Beatles, which were considered as being made for promotional reasons. Promotion videos are seen to promote the song/music to people by using videos people can remember and will recognise in years to come.
In the 1970's, a TV show called "Top of the Pops" had began to play music video however they did have a restriction on the videos they could use. Good videos would increase a song sales as the following week viewers wanted to see it again.
Music videos had started to move out and be done in all different countries, making it worldwide popular. In the US there was a video channel called "MTV", this was in 1981, it had aired the song "Video Killed the Radio Star", this channel had then opened up a whole new era of having music on television 24 hours a day. By the mid 1980's music videos were playing a key role in the music market. Peoples success had widened in this time, people like Madonna and Adam and the Ants, with their "success to the skilful construction and seductive appeal to their videos".
The development of the modern music videos were quite inexpensive and had easy used equipment for video recording and editing, the development of visual effects was created with certain techniques like image composition. High quality colour videotape recorders and portable video cameras was introduced and being used, meaning videos had become quite easy, quick and cheap to make.
Directors and musicians were then wanted to explore what they could do for these videos, looking at different styles and expanding style of genres, using new effects to their videos, mixing film with video and even some were adding a plot or storyline to their music video.
In 1983, the video for "Thriller" by Michael Jackson was released, it was a 14 minute long video which had become the most "successful, influential and iconic music videos of all time". The video set for this video had been said to of set new standards for the all music videos, being a standard of $500,000.
in 2005, it was the year of the rise of the directors, in the song credits the directors had been listed also by MTV. This helped directors to develop into new projects and become successful as a director. One of the directors was Romanek, in 1995 he had directed two of the three most expensive videos of all time, which was Michael and Janet Jackson's "Scream" and Madonna's "Bedtime Story", with the Jacksons video costing $7 million and Madonna's costing $5 million.
Now in present videos, from 2005 onwards, there are many different ways music videos are watched. They are watched online through Vevo, YouTube etc, on TV on a massive scale of music channels, on the radio and many more. YouTube was launched in 2005, making the online music video viewing for viewers easier. Some artists' fame and success has actually come from the web of YouTube, for example, Justin Bieber. Some videos can go viral purely based on the memorable video. VEVO is a music video website that also have a music channel on TV. Several music publishers had launched it in December 2009 . VEVO is linked with YouTube, and VEVO and Google sharing an advertising revenue.
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