Definition of a digipak: A digipak is an original styled CD/DVD packaging, and it includes different elements inside.
Purpose of a digipak: The purpose of a digipak is used to list an albums content is to promote an artists or bands album to an audience. To ensure that it does well its important to ensure that the DC is eye-catching to the audience to that they will want to buy it. They try to attract everyone, not just the fans but to attract a wider range audience. Artists/bands should keep a recurring theme throughout to use as a basis of their corporate identity, this way it flows and lets the audience recognise them. The digipak will allow the audience to be told things about the musicians, and their music, like the meaning behind what they do. To do this they could involve text, art and images to pass along the message. Digipaks will include extra promotional materials in the sleeves of the package, this is usually things like posters and booklets. 
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