Analysing Music Video's

Justin Bieber // All Around The World

Music videos demonstrate genre characteristics

In this video there are different elements of genre characteristics. It has dancing in, as its at a concert therefore there are throughout and learned dancing which links it to be in with dance music videos. It also links with Pop music as its fun and light-hearted and appeals to the younger audience. This song isn't at all "rock" however it has genre characteristics that rock music videos have like the artists performing on stage at a concert in front of his fan base.

Lyrics and Visuals 

"All around the world, people want to be loved" 
This line is the chorus of the song, and gets repeated many times, while this lyric is being sang by the artist Justin Bieber, there are clips being shown of the '7 wonders of the world', which links in that all over the world, no matter where you live, everyone wants to be loved. One of the times that they sing "all around the world", an animated Earth has been created on the computer which is then made to spin around at a faster pace.  

This song is based on people being loved, no matter where they are from or live, the visuals in this video represent this, by showing people from all over the world. They also represent these lyrics by showing Justin Bieber's concerts in different places all over the world, showing that when he performs his fans feel as though he 'loves' them because of how he is giving back and performing for them, this adds to him making people all around the world feel loved.

Music and Visuals
At the beginning of the video they have filmed an aeroplane flying with the sound of its engine, this represents the music and visual as aeroplanes is a way of people travelling all over the world, from place to place. The editing and flashing lights, are fast, linking in with the fast pace of the songs beat. The dancing in the video also links in with when the beats drops and starts. 







Record Company

The music video has a mixture of sightings of places in the world, and scenes from his concert. They use many different shots of Justin who is the artist, as they're showing how everything and everyone in this video is in someway or another referring to him. They show the audience all looking at him, the dancers are all dancing around him. He is the centre of this video. They could be referring to Justin Bieber as being the 'Earth' and how everyone around him at the concert are all of the people 'around the world' who want to be loved.

Frequent reference to notion of lookingIn this video it shows the popularity of the artist and performer; Justin Bieber. It shows how successful he has become, not just in the UK but all around the world and how he is performing worldwide. With this video being mainly based at a concert, all of the audience who are fans, are looking at Justin performing on stage. This shows that they are all there for him, to see him sing, dance and entertain them. There are also clips of him travelling and being in different areas, yet still there are fans around him, waiting for his appearance.
 
Intertextuality
At the beginning of the video they have different writing appear in different languages which represents the theme of 'all around the world' as its languages from different places. At the end it shows some sort of credits, just to say the which music company the artist is with, who is was distributed by and considering aspects of the law.